About Our Client
Market-leading U.S. Real Estate Company
Business Challenges
- Difficulty quantifying lead generation performance metrics due to incomplete and disparate data
- Low Lead conversion ratios due to disparate processes and tools
- No visibility of Campaign performance metrics and contributions to Sales revenue
- Manual promotional email management in Sitecore
- Unclear priorities on projects and enhancements due to lack of IT Governance
Our Solution
- Advised on target architecture for integration of Sales and Marketing technologies
- Implemented Salesforce Connectors to integrate Sitecore and Marketing Cloud
- Implemented Web-to-Lead with SiteCore and Salesforce and advised on processes for Marketing Qualified Leads.
- Implemented Marketing Cloud Journeys utilizing SiteCore data and defined personalized journeys for multiple personas
- Landing page was built in Sitecore and were used in promotional emails sent from Marketing cloud
Value Delivered
- Single view of the customer in Salesforce with full visibility of activities, customer journeys, and customer conversion insights
- New Marketing performance insights with new metrics measuring
- Campaign performance, Lead generation performance, and ROI on marketing efforts
- Streamlined management of Marketing content and email templates across SiteCore and Salesforce resulting in time savings of 40%
- Improved Lead conversion by 25% and enabled visibility of Marketing contributions to Sales pipeline and revenue
