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Marketing Cloud, Sales Cloud, Mulesoft

About Our Client

An Audio Video Equipment Manufacturing Company

Business Challenges

  • Inability to effectively target prospective customers with tailored services offerings
  • Low usage of Marketing Cloud and Pardot capabilities resulting in limited lead generation for B2B and B2C customers
  • Manual data integration processes between Salesforce and systems
  • Inability to see the revenue impact of Marketing efforts
  • Poor accuracy of Sales pipeline for B2B and B2C customers

Our Solution

  • Performed a health analysis of Salesforce applications for sales, service center, and marketing groups to identify improvements.
  • Implemented Sales Cloud with updated sales processes, page layouts, products, price books, reports and dashboards
  • Implemented Marketing Cloud email studio and utilized A/B testing to send improved emails to prospects
  • Implemented Pardot Engagement Studio to customize journeys for new and existing prospects and send scored Leads to Salesforce
  • Implemented Mulesoft to streamline visibility of customer data across sales, service center, and marketing groups

Value Delivered

  • Increased Marketing engagement for B2C and B2B customers by 40%
  • Reduced Sales costs by 15% with streamlined processes and dashboard visibility of growth areas
  • Eliminated manual ETL processes which resulted in time savings of 75%
  • Visibility of Marketing effectiveness on top of the funnel sales leads for B2C and B2B customers
  • Improved Campaign operations with data driven performance metrics